Data protection declaration
Data protection declaration
Agria-Werke GmbH, Bittelbronner Straße 42, 74219 Möckmühl
We take data protection concerns seriously and want to ensure that your privacy is protected when using our websites. That is why we prepared this privacy notice in which we explain how we process your data.
We reserve the right to modify the content of this notice from time to time. We therefore recommend that you periodically re-read our statements concerning data processing.
The Privacy Notice is based on terminology used by the European issuing body and regulators when enacting the EU General Data Protection Regulation (hereinafter “GDPR”). Our Privacy Notice should be easy to read and understand, both for the public and for our customers and business partners. To ensure that this is the case, we wish to begin by outlining the terminology used.
We use the following terms in this Privacy Notice, among others:
Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
A data subject is any identified or identifiable natural person whose personal data is processed by the controller or processor.
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
The controller, according to what set forth in the General Data Protection Regulation and other national data protection laws of the Member States as well as other data protection regulations, is:
Agria-Werke GmbH
Bittelbronner Strasse 42
74219 Möckmühl
Germany
Phone: +49 6298 39-0
Fax: +49 6298 39-111
E-Mail: info@agria(dot)de
Websites: agria.de, agria.at, agria.be, agria.co.uk, agria.ru, agria-france.fr
The controller’s data protection officer is:
Daniel Schuster
dsb-protect GmbH
Eisenbahnstr. 17
74821 Mosbach
Germany
E-Mail: datenschutz@agria(dot)de
We generally only process our users’ personal data to the extent necessary to provide a functional website as well as our content and services thereto. Our users’ personal data is only processed upon their consent. An exception applies in cases where it is not possible to obtain prior consent for practical reasons and when the processing of the data is permitted by legal provisions.
Article 6 paragraph 1 point a GDPR serves as the legal basis provided that we obtain consent from data subjects for processing operations.
Article 6 paragraph 1 point b GDPR serves as the legal basis for the processing of personal data necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Article 6 paragraph 1 point c GDPR serves as the legal basis if processing is necessary for compliance with a legal obligation to which our company (the controller) is subject.
Article 6 paragraph 1 point d GDPR serves as the legal basis if processing is necessary in order to protect the vital interests of the data subject or of another natural person. Article 6 paragraph 1 point f GDPR serves as the legal basis if processing is necessary to protect the legitimate interests pursued by our company (the controller) or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
The data subject’s personal data will be erased or made unavailable once the purpose for storage ceases to exist. The personal data may be stored beyond this time if this has been provided for by the European or national legislators in EU regulations, laws or other provisions to which the controller is subject. Data will also be made unavailable or erased when the storage period prescribed by the relevant rules expires unless it is necessary to continue to store the data to complete or fulfil a contract.
Every time a user visits our website, our system automatically collects data and information from the computer system of the user. The following data are collected in this process:
The data above are also stored in our system’s log files. The foregoing does not include the user’s IP address or other data which might allow the data to be linked to a user. This data is not stored together with the user’s other personal data.
Article 6 paragraph 1point f GDPR is the legal basis for the temporary storage of data and log files.
the user’s IP address must be temporarily stored to enable delivery of the website to the user’s computer. It must remain stored for the duration of the session for this purpose.
Data are stored in log files to ensure the functionality of the website. The data also help us to optimise the website and to ensure the security of our information technology systems. The data are not analysed for marketing purposes in this context.
Our legitimate interest in the data processing also lies in these purposes in accordance with Article 6 paragraph 1 point f GDPR.
The data are erased as soon as they are no longer needed in respect of the purpose for which they were collected. Where data are collected so as to make the website available, data are stored up to the end of the user’s session.
Where data are stored in log files, they are erased after seven days at the latest. Storage beyond this time is possible. In this case, the user’s IP addresses are erased or distorted so that they can no longer be attributed to the visiting client.
To ensure proper operation of the website and to make it available it is absolutely necessary that data be collected and stored in log files. Given the foregoing, the user cannot object to the foregoing.
Our website uses cookies. Cookies are text files that are stored in or by the internet browser on the user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic character sequence which allows the browser to be clearly identified when the website is visited again. We use cookies to make our website more user-friendly. Some elements of our website require that the visiting browser also be capable of identification after visiting another page.
The following data is stored in and transmitted by the cookies during this process:
We also use cookies on our website which enable analysis of the user’s web activity.
The following data could be transmitted accordingly:
User’s data which is collected in this manner is pseudonymised by technical means. Therefore, it is no longer possible to attribute the data to the visiting user. These data are not stored together with the user’s other personal data.
When visiting our website, users are informed by informational banner concerning the use of cookies for analytical purposes and directed to this Privacy Notice. Reference is also made in this context concerning how to prevent the storage of cookies in the browser settings.
Article 6 paragraph 1 point f GDPR is the legal basis for processing personal data by using cookies.
The purpose for using technically necessary cookies is to simplify use of the websites for the user. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary that the browser also be recognised after moving to another page.
We need cookies for the following applications:
The user data collected by technically necessary cookies is not used to create user profiles.
Our legitimate interest is processing personal data also lies in these purposes pursuant to Article 6 paragraph 1 point f GDPR.
Cookies are stored on the user’s computer and transmitted by the computer to us. Therefore, you as the user have complete control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings on your web browser. Cookies that are already stored can be erased at any time. This can also be done automatically. Should cookies for our website be deactivated, it might be possible that some of the functions of the website cannot be used to their fullest extent.
Our website offers the option to subscribe to a free newsletter. The data from the input mask is transmitted to us when you subscribe to the newsletter.
Upon subscription, the following data are collected:
You will give consent to process your data for the registration process and you will be referred to this Privacy Notice.
If you purchase goods or services on our website and provide your E-mail address when doing so, we may subsequently use your E-mail address to send you a newsletter. In such a case, only direct advertising for our own similar products or services will be sent through the newsletter.
Your data will not be transferred to third parties in this context. The data is only used to send the newsletter.
When there is consent from the user, Article 6 paragraph 1 point a GDPR is the legal basis for processing data after the user subscribes to the newsletter.
Article 7 paragraph 3 of the German Fair Trade Practices Act (Gesetz gegen den unlauteren Wettbewerbhereinafter, “UWG”) is the legal basis for sending the newsletter as a result of the sale of goods or services.
The user’s E-mail address is collected to help deliver the newsletter. Other personal data is collected during the registration process to help prevent misuse of the services or the E-mail address used.
The data will be erased as soon as it is no longer necessary to attain the purpose for which it was collected. Accordingly, the user’s E-mail address will be stored for as long as the subscription is active.
The other personal data collected during the registration process will generally be erased after a period of seven days.
The user may unsubscribe at any time. Every newsletter includes a corresponding link to unsubscribe from the newsletter.
This also allows withdrawal of the consent to store personal data collected during the registration process.
On our website, we offer users the option to register by entering their personal data. The data are entered into an input mask, transmitted to us and stored. The data are not transferred to third parties. The following data are collected during the registration process:
In addition, the following data are stored at the time of registration:
The data subjects registering using personal information that he or she provides voluntarily allows the controller to offer to the same the content or services which, due to their nature, can only be offered to registered users. Registered persons are free at any time to modify the personal data entered during registration or to have the data erased completely from the controller’s database. A distinction is made between required information and optional information. Unlike the optional information, the required information is mandatory in the registration process. Please note that, if the user provides optional information, such information will be processed to the same extent as the required information.
Upon consent of the user, Article 6 paragraph 1point a GDPR is the legal basis for processing data.
Article 6 paragraph 1 point b GDPR is the additional legal basis for the data processing if the registration serves to perform a contract to which the user is party or serves steps to be taken prior to entering into a contract.
It is required that the user register in order to be provided with certain content and services on our website.
The user is required to register in order to perform a contract with the user or to take steps prior to entering into a contract.
The data will be erased as soon as it is no longer necessary to attain the purpose for which it was collected.
This is the case for data collected during the registration process if the registration is cancelled or modified on our website.
This is the case for data collected during the registration process to perform a contract or to take steps prior to entering into a contract if the data is no longer required to execute the contract. Even after the contract is concluded, it may be necessary to store the contracting partner’s personal data in order to comply with contractual or statutory obligations.
As a user, you have the option to cancel your registration at any time. You may ask for rectification of your stored personal data at any time.
To do so, please mail us a letter to Agria-Werke GmbH, Bittelbronner Str. 42, 74219 Möckmühl or send us an E-mail at info@agria(dot)de.
If the data are required to perform a contract or to take steps prior to entering into a contract, the data may only be erased in advance to the extent that such erasure is not prevented by contractual or statutory obligations.
On our website we made available a contact form which can be used to contact us electronically. If a user chooses this option, the data entered into the input mask will be transmitted to us and stored.
The data mentioned above include:
In addition, the following data are stored at the time sent:
Your consent will be obtained for processing your data during the process of sending and you will be referred to this Privacy Policy.
Alternatively, you can contact us by using the E-mail address provided herein. In this case, the user’s personal data transmitted with the E-mail will be stored.
The data at hand will not be transferred to third parties in this context. These data will only be used to process the conversation.
Upon consent of the user, the legal basis for data processing is Article 6 paragraph 1 point a GDPR.
Article 6 paragraph 1 point f GDPR is the legal basis for processing data transmitted in the course of sending an E-mail. If the E-mail contact is aimed at concluding a contact, the additional legal basis for processing is Article 6 paragraph 1 point b GDPR.
Processing personal data provided by the input mask allow us solely to process the contact from you. Should you contact us by E-mail, the required legitimate interest in processing data lies in your contact request. Other personal data processed during the process of sending help to prevent misuse of the contact form and to ensure the security of our information technology systems.
The data will be deleted as soon as they are no longer necessary to attain the purpose for which they were collected. As to the personal data provided by means of the input mask for the contact form and those sent by e-mail, the purpose is attained once conversation with the user is concluded .The conversation is deemed to be concluded if one can infer that the issue under discussion was conclusively resolved.
The user has the right to withdraw his consent to processing his personal data at any time. If the user contacts us by E-mail, he may object to the storage of his personal data at any time. The conversation cannot be continued in such a case.
To do so, please mail us a letter to Agria-Werke GmbH, Bittelbronner Str. 42, 74219 Möckmühl or send us an e-mail at info@agria(dot)de
In this case, all personal data stored in the course of making contact with the user will be erased.
We use Google Analytics, a web analytics service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. This use includes the Universal Analytics operating mode. This makes it possible to attribute a pseudonymous user ID to data, sessions and interactions over several devices and to analyse a user’s activities across devices accordingly.
Google Analytics uses what are referred to as cookies, text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie concerning the use of this website by the user will generally be transmitted to a Google server in the United States and stored there. However, in the event that IP anonymisation is activated on this website, your IP address will be shortened beforehand within the Member States of the European Union or other States which are parties to the agreement on the European Economic Area.
Only in exceptional cases will the complete IP address be transmitted to a Google server and shortened there. Google will not merge other data with the IP address transmitted from your browser for Google Analytics. On behalf of the operator of this website, Google will use this information to analyse the use of the website by the user, to compile reports about website activities and to provide services to the website operator related to website and internet usage. Our legitimate interest in data processing is grounded also on the foregoing.
The legal basis for using Google Analytics is Article 15 paragraph 3 of the German Telemedia Act (Telemediengesetz, hereinafter ”TMG”) and Article 6 paragraph 1 point f GDPR.
Cookies-related data, user information (e.g. user ID) or promo-IDs will be erased automatically after 14 months. Data whose retention period has been expired will be automatically erased, once per month. Further information about terms of use and data protection might be found at https://www.google.com/analytics/terms/gb.html and https://policies.google.com/?hl=en
You can prevent cookies from being stored by using a corresponding setting on your browser software; however, please note that in this case you may potentially be unable to use all functions of this website to their fullest extent. You can also prevent Google from collecting or processing data generated by the cookies and related to your use of the website (including your IP address) by downloading and installing the browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en. Opt-out cookies prevent the future collection of your data when visiting this website.
To prevent Universal Analytics from collecting data over different devices, you must opt out on all systems used. The opt-out cookie will be set when you click here: deactivate analytics link
If your personal data are processed, you are a Data Subject in terms of GDPR and you are entitled to the following rights with respect to the controller:
You may demand confirmation from the controller as to whether or not we are processing personal data concerning you.
In such a case, you may demand information concerning:
You have the right to demand information concerning whether the personal data concerning you is being transferred to a third country or to an international organisation. In this case, you can demand to be informed of the appropriate safeguards pursuant to Article 46 GDPR relating to the transfer.
Should your personal data subject to proceedings be incorrect or incomplete, you have the right to have them rectified and/or completed by the controller. The controller must make the rectification without delay.
You can demand the restriction of processing concerning your personal data where one of the following applies:
If processing of personal data concerning you has been restricted, such personal data shall, with the exception of storage, only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.
If processing was restricted pursuant to the above conditions, you shall be informed by the controller before the restriction of processing is lifted.
a) Erasure Obligation
You can demand that the controller erase personal data concerning you without undue delay and the controller shall have the obligation to erase this personal data without undue delay where one of the following grounds applies:
b) Information to Third Parties
If the controller has made the personal data concerning you public and is obliged pursuant to Article 17 paragraph 1 GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.
c) Exceptions
There is no right to erasure to the extent that processing is necessary
If you have exercised the right to rectification, erasure or restriction of processing the controller is obligated to communicate any rectification or erasure of personal data or restriction of processing carried out to each recipient to whom the personal data have been disclosed, unless this proves impossible or involves disproportionate effort.
You have the right with respect to the controller to be notified concerning these recipients.
You have the right to receive the personal data concerning you which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data have been provided, where
In exercising your right, you also have the right to have the personal data transmitted directly from one controller to another, where technically feasible. This right shall not adversely affect the rights and freedoms of others.
The right to data portability shall not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6 paragraph 1 point e or f GDPR, including profiling based on those provisions.
The controller shall no longer process your personal data unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms as data subject or for the establishment, exercise or defence of legal claims.
Where personal data are processed for direct marketing purposes, you as data subject shall have the right to object at any time to processing of your personal data for the purpose of such marketing, the foregoing applies also to profiling to the extent that it is related to such direct marketing.
Where you object to processing for direct marketing purposes, your personal data shall no longer be processed for such purposes. In the context of the use of information society services, and notwithstanding Directive 2002/58/EG, you may exercise your right to object by automated means using technical specifications.
You have the right to withdraw your consent under data protection law at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider the processing of personal data relating to you infringes the GDPR.
The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Article 78 GDPR.
If you wish to exercise your right of appeal, you can do so with the following supervisory authority:
The Federal Commissioner for Data Protection and Freedom of Information for Baden-Württemberg
Dr Stefan Brink
P.O. Box 10 29 32
70025 Stuttgart
or:
Königstrasse 10a
70173 Stuttgart
Phone: 07 11/61 55 41-0
Fax: 07 11/61 55 41-15
E-Mail: poststelle@lfdi(dot)bwl(dot)de
Homepage: http://www.baden-wuerttemberg.datenschutz.de
If the data subject wishes to exercise one or more of the aforementioned rights as a data subject, he or she can do so at any time by contacting our data protection officer or another employee of the controller.
We use technical and organisational measures to protect that the data we manage against manipulation, loss, destruction and access by unauthorised persons. We are constantly improving our security measures as new technology becomes available.
Below we inform about the collection of personal data.
Personal data is all data that is personally available to you, eg. Name, address, e-mail addresses, telephone number.
Note on the pdf format: To view the files, you need Adobe Acrobat Reader, which you can download at http://get.adobe.com/de/reader/.
As of 24 May 2018
